Funding: Show the Need, Shape the Change

Most funders want to see that your project responds to a real need. If you can’t show that clearly, your application might not make it through. Here’s how to build a strong case:

Start with the Why: What’s the Need? 

Funders want to back projects that make a real difference. Ask yourself: 

  • What challenges do people in your community face? 

  • Why are these challenges happening? 

  • What’s the impact on people’s lives? 

Your project should respond directly to these needs — not just what your organisation wants to do. 

Use What You Already Know 

If your project is already running or based on past work, use your own data to show demand: 

  • Waiting lists 

  • Monitoring and evaluation reports 

  • Feedback from the people you support 

This kind of internal evidence is powerful — and it’s already in your hands. 

Bring in Real Voices 

Real Life stories can be just as important as numbers. Try: 

  • Case studies and testimonials from people you’ve helped 

  • Letters of support from partner organisations 

  • Community consultations — surveys, interviews, or focus groups 

This kind of insight is like market research — it shows you’ve listened, and you’re building something people really want. 

Show the Need, Shape the Impact

Funders want to know your project is needed — and that it will make a real difference. Here’s how to build a strong case.

Use Community Data 

Back up your application with local statistics that show what’s happening in your area: 

  • Health outcomes 

  • Unemployment rates 

  • Crime levels 

  • Deprivation indicators 

Use sources like census data, national statistics, and local profiles. Well Doncaster can assist with this. 

Reference Existing Research 

If there’s research out there that supports your project, use it: 

  • Include the name, date, and link 

  • Don’t assume funders know your area — spell it out 

  • Make sure the evidence is relevant to your project 

What Funders Want to See 

Funders are looking for: 

  • Strong evidence or research showing the need 

  • Support from stakeholders and the community 

  • Awareness of similar work already happening 

  • Clear links to regional or national strategies 

Define Your Aims and Outcomes

Funders want to know what your project is aiming to do — and what difference it will make.

Project Aim 

Your aim should be short, clear, and focused on impact. For example: 

  • To improve the quality of life for isolated older people in Doncaster 

  • To create a modern community facility offering services and activities for local residents 

  • To enhance financial security for low-income individuals through advice and training 

Project Outcomes 

Outcomes are the specific changes you expect to see. For example: 

  • 25 older people improve their physical and mental health through intergenerational activities over six months 

  • 200 residents report reduced isolation and improved wellbeing after participating in community events 

Tips for Writing Strong Outcomes 

  • Keep numbers and timescales realistic 

  • Break down targets by week to check feasibility 

  • Use impact-focused language: improved, reduced, healthier, enhanced 

  • One or two strong outcomes are often enough 

Contact the Well Doncaster Community Wealth Builder team: 
Email: communitywealthbuilder@doncaster.gov.uk